After many years of developing websites from static, single source sites to global organisations, we know how to wrap this vital element around a business. Together we will help you to create the website that will resonate with your audience, give them the experience they expect from your business, the customer service they deserve and give you the administration to keep the communication responsive and accurate. In addition to this we’ll include a complimentary assessment of your business software so that we can help you become fully connected and integrated. That means the site we build for you works harder than ever by feeding all the collected data back into your business.
A business that understands connection, knows that the website is the heart of communication for a customer. All external data flows via this portal so when you’re making infrastructure decisions, consider how you weave this into the whole organisation.
Our company started crafting websites 15 years ago before templates and sophisticated content management systems and although trends come and go, one thing remains – usability. Decide what you want your visitor to do and all roads should lead to that. Like this well used image of the two ketchup bottles. The one on the left is all fine curves and reflective material which plays to the consumer’s tactile and aesthetic personlity but it’s just not that easy to use. It requires some tipping and hitting to get the ketchup! However, the slightly more robust-looking plastic bottle is already in the right position and its ease of use can’t be argued with. It’s just not that attractive. Of course, the end result is the same but the user interface (UI) needs far more effort from the user to get there. Whereas the user experience of the plastic bottle (UX) is fantastic. What we’re aiming for is a blend of the two, always keeping the user at the centre of the decision-making.
And we always keep our clients at the centre of everything we do, so we begin a website discovery in the workshop listening to your story, observing team members and learning about customers’ journeys, their personas, and your goals and values. Unlike business software, websites need to have slightly broader appeal, taking a number of different audiences into its consideration. Once we really understand audiences, market and targets, we’ll move onto the mapping of pages against your business processes. Then before we’ve even stepped into design, we’ll present you with wireframes so that you can navigate through each page and section so that you are comfortable with the flow and user experience. Lastly, the interface is created which gives the site its personality and you get to then make it sing with your words (or we can help you on this bit too).
Our goal is to give you control over all content and images. We’ll talk you through the content management options and match the best platform to your needs. We don’t insist that you use something you’re not comfortable with or in the budget for.
Our support is there to mitigate risk and to keep feeding growth, giving you access to our team’s experience and monitoring good health.
There’s a natural progression from websites to APPs and software applications to APPs. It’s important to recognise that in deciding to develop one, its purpose is clear. It should complement your processes and systems but differentiate enough to warrant its existence.
APPs cross the divide successfully between B2B and B2C. There is a significant consumer hunger but latterly a business-focus too on providing APPS for clients and workforce.
|Mobile apps are expected to generate $189 billion by the end of 2020|
|The age group 25 – 44 devote approx. 100 hours every month to APPs. Importantly, they are usually influencers within an organisation|
|APPs account for 89% of mobile media time with 11% spent on websites. If you want to be reaching your maximum audience, relying on just a website is not enough|
|An APP can become a portal for clients who want a slick communication experience with you to match their B2C habits|
|Social is the most used category for APPs. Using this space for buying decisions is powerful|
Although the business community has historically been a bit slow to harness the power of an APP for their business, SME organisations are now realising that suppliers, clients and staff love using these unique platforms and ultimately, they are intuitive, fast to access and useful.
If you have an idea for an APP or you’d like to see how your website can be aligned with your business goals, please complete the form below and we’ll get right back to you for a chat.